Brand Mastery.
Mission.
To empower wellness businesses by providing strategic consulting services that leverage industry expertise in innovation, product development, space design, and the seamless incorporation of tradition and cultural messaging into brand narratives. The goal is to help businesses thrive through innovative approaches that respect cultural heritage while advancing brand growth.
Combining a deep understanding of fashion & textiles, design, and wellness with a focus on cultural and traditional integration, I offer a holistic approach that ensures a cohesive and impactful brand presence. - Toyia A. Mays
Services.
Brand Strategy Consulting: Tailored strategies to define and refine wellness brands into trademarked enterprises, focusing on aligning products, services, and aesthetics with brand values, and incorporating cultural and traditional elements where relevant.
Product Development: Guidance on creating and curating product lines that resonate with wellness trends, blending innovation with tradition to meet the needs of modern consumers.
Interior Design for Wellness Spaces: Expertise in creating wellness-centered environments, from spa designs to retail spaces, that enhance customer experience and brand identity, with a focus on culturally relevant and sustainable design practices.
Fashion Merchandising Consulting: Leveraging experience in fashion merchandising & textiles to develop apparel and accessory lines that complement wellness brands, incorporating traditional motifs and cultural elements.
Courses & Training: Online workshops on topics like product development, brand strategy, and integrating cultural messaging into modern brands, aimed at educating and empowering business owners and their teams.